Played a key role in scaling creative operations to effectively support three distinct brands across a global network of 850+ offices in five countries, strengthening brand consistency and
operational efficiency.
operational efficiency.
Developed high‑impact creative frameworks, including comprehensive creative briefs, brainstorming guides, and persona sheets that improved team alignment, accelerated ideation, and elevated overall campaign quality.
Led cross‑functional ideation sessions that consistently generated diverse, strategic creative concepts for whitepapers, integrated marketing campaigns, and multi‑channel content initiatives.
Led cross‑functional ideation sessions that consistently generated diverse, strategic creative concepts for whitepapers, integrated marketing campaigns, and multi‑channel content initiatives.
Directed the naming, identity development, and brand system creation for a new enterprise‑wide sales training program (SOAR).
Led the strategic redesign of America and Canada Employed, the company’s data‑driven job market insights platform, enhancing its visual impact, usability, and value for employers seeking smarter hiring strategies and job seekers pursuing faster placement.
Oversaw the full rebranding of flagship leadership programs (ELA and ELAM), elevating brand clarity, visual consistency, and user engagement for franchise owners and management teams.
Modernized the company’s file management system by designing and implementing a scalable naming convention that replaced an outdated process, significantly improving organization, searchability, and workflow efficiency across teams.